Events for April
M T W T F S S
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4
Add your event FREE

Today


Videos


Polls


Accomodations in Austria


Cosmo and Nanu

The_Austrian_Tourism_Marketing_Agency_(ÖW)_spends_seven_million_Euros_in_Central_and_Eastern_Europe_(CEE)_this_year._Pictured:_Klagenfurt_in_the_Austrian_province_of_Carinthia.

Tourism industry forced to reconsider strategy

The Austrian Tourism Marketing Agency (ÖW) spends seven million Euros in Central and Eastern Europe (CEE) this year.

ÖW chairwoman Petra Stolba said at the ITB, the world’s biggest tourism fair, in German capital Berlin that her organisation would focus on the CEE region due to its enormous potential. Stolba added that China and India were considered as promising markets as well.

The number of overnight stays in Austria by vacationers from most CEE countries rose strongly in the past months. Hotels recorded 35.1 per cent more overnight stays by guests from the Czech Republic in November 2011 than in the same month of the year before. Russians’ booked 28.5 per cent more overnight stays in Austria at the same time. Especially Tyrol and Vienna are popular destinations for people from the Eurasian country.

Stolba revealed already last year that ÖW planned to become more active in Brazil, India but also Croatia and Slovakia. "Our new internationalisation campaign features 12 countries," she said. Austrian tourism businesspeople hope to benefit from the positive economic development of Brazil and India while Croatia and Slovakia were identified as important future markets due to a rising interest in skiing.

Austrian hotels and guesthouses feature 1.1 million beds. More than 62 million overnight stays were registered between May and September of last year – more than ever since 1995 when around 65.6 million overnight stays were recorded across the country. Austrian hoteliers are forced to come up with a new strategy as more and more Germans opt for holidays in their home country.

Germans have been represented more strongly than any other people among tourists in Austria since the end of the war. Austrian hotel bosses registered two-digit declines for overnight stays by Germans in several months of the past three years. "One in three of all holidays booked by Germans lead them to destinations within Germany," Stolba said yesterday (Thurs).

Austrian People’s Party (ÖVP) Economy Minister Reinhold Mitterlehner suggested that focusing on making aware of attractive holidays along the Danube River in Austria and the country’s cities would help in attracting Germans. Mitterlehner, who attended the ITB too, admitted that Austria had a "slightly dusted and dull" reputation in Germany.

Statistics show that Germans were responsible for 47 million overnight stays in Austria last year, down sharply from 2000 when 52 million overnight stays by Germans were registered. Mitterlehner said tourism businesses must accept that Germans would no longer come to Austria with the whole family for a three-week vacation. "The average period declined to four to five days. People are considering more carefully than ever before how to spend their holiday budget," the economy minister said.

Mitterlehner encouraged winter sport destinations to come with more new marketing initiatives such as a recent one called "learn to ski in three days". Experts are convinced that the project could help to increase the number of overnight stays by people from non-mountainous countries. At the same time, Austrian skiing destination managers and consumer price watchdogs are feuding about rising ski lift pass prices.

A recent check showed that comparably small winter sport regions charge less than 300 Euros for weekly passes for a whole family while their world famous rivals ask for more than twice this sum for the same type of tickets. "It seems no one takes into account that we have invested 5.6 billion Euros in the past 10 years," the Austrian Association of Ropeway Industries said when being asked to comment the price gaps.

Vienna Times





Related articles: EU

  1. EC warns debt-ridden Austria

    » General News 2012-05-31

    Austria has been criticised for its high public debts.

  2. AUA under pressure as pilots quit

    » Business 2012-05-30

    The number of pilots and stewardesses leaving Austrian Airlines (AUA) because of the upcoming pay cuts is on the rise.

  3. Austrian skiers create overnight stay record

    » Business 2012-05-29

    The number of winter season overnight stays by Austrians has reached a new record.

  4. Pecik defends TA engagement

    » Business 2012-05-24

    Telekom Austria (TA) investor Ronny Pecik has declared himself a team player.

  5. FW turnover takes off

    » Business 2012-05-24

    Austria’s biggest airport has managed to increase its profit.

  6. KĂĽng tackles SchĂĽller group

    » General News 2012-05-24

    Another top-tier representative of the Austrian Church has warned the Preachers’ Initiative from consequences.

  7. AUA rules out Whitsun travel chaos

    » Business 2012-05-23

    The current conflict with the works committee does not negatively affect Austrian Airlines’ (AUA) booking figures, according to a spokesman.

  8. Hollande's growth appeal 'nonsense', says Fekter

    » General News 2012-05-22

    Austrian People’s Party (ÖVP) Finance Minister Maria Fekter has launched an attack on the new French president.

  9. Schönborn warns disobedient priests

    » General News 2012-05-18

    Viennese Archbishop Christoph Cardinal Schönborn is upping the pressure on Helmut Schüller’s Preachers’ Initiative.

  10. Austrians concerned about EU unemployment

    » Business 2012-05-18

    Joblessness is what worries Austrians the most, a poll regarding European issues shows.

Related articles: crisis

  1. EC warns debt-ridden Austria

    » General News 2012-05-31

    Austria has been criticised for its high public debts.

  2. Property prices keep climbing

    » Business 2012-05-31

    A real estate expert has expressed concerns about property prices in Austria.

  3. Graz coalition collapses

    » General News 2012-05-31

    People’s Party (ÖVP) Graz Mayor Siegfried Nagl has ended his faction’s partnership with the Greens.

  4. FPĂ– attacks Wrabetz

    » General News 2012-05-30

    ORF boss Alexander Wrabetz is under fire over his latest relocation calculations.

  5. AUA under pressure as pilots quit

    » Business 2012-05-30

    The number of pilots and stewardesses leaving Austrian Airlines (AUA) because of the upcoming pay cuts is on the rise.

  6. TV tax increase ahead

    » Business 2012-05-30

    TV consumers in Austria must pay higher taxes from Friday.

  7. Pay cuts scare off AUA pilots

    » Business 2012-05-29

    Dozens of pilots have left Austrian Airlines (AUA) in the past weeks, according to the loss-making carrier’s works committee.

  8. Brauner discloses austerity course details

    » General News 2012-05-29

    Viennese Social Democratic (SPĂ–) Finance Councillor Renate Brauner has revealed how the city government plans to save one billion Euros within the next five years.

  9. Austrian skiers create overnight stay record

    » Business 2012-05-29

    The number of winter season overnight stays by Austrians has reached a new record.

  10. Government's subsidisation reform suffers setback

    » General News 2012-05-29

    The government has failed to reach an agreement with the coalition concerning a reform of Austria’s party subsidisation system.

Related articles: CEE news

  1. AUA under pressure as pilots quit

    » Business 2012-05-30

    The number of pilots and stewardesses leaving Austrian Airlines (AUA) because of the upcoming pay cuts is on the rise.

  2. Pay cuts scare off AUA pilots

    » Business 2012-05-29

    Dozens of pilots have left Austrian Airlines (AUA) in the past weeks, according to the loss-making carrier’s works committee.

  3. Austrian skiers create overnight stay record

    » Business 2012-05-29

    The number of winter season overnight stays by Austrians has reached a new record.

  4. Pecik defends TA engagement

    » Business 2012-05-24

    Telekom Austria (TA) investor Ronny Pecik has declared himself a team player.

  5. FW turnover takes off

    » Business 2012-05-24

    Austria’s biggest airport has managed to increase its profit.

  6. KĂĽng tackles SchĂĽller group

    » General News 2012-05-24

    Another top-tier representative of the Austrian Church has warned the Preachers’ Initiative from consequences.

  7. AUA rules out Whitsun travel chaos

    » Business 2012-05-23

    The current conflict with the works committee does not negatively affect Austrian Airlines’ (AUA) booking figures, according to a spokesman.

  8. Austrians concerned about EU unemployment

    » Business 2012-05-18

    Joblessness is what worries Austrians the most, a poll regarding European issues shows.

  9. Petrol traders plan legal action

    » Business 2012-05-17

    The domestic mineral oil industry plans to sue the government about plans to set up a tool regulating fuel prices.

  10. Sickness surge causes AUA cancellations

    » Business 2012-05-15

    Passengers are finally feeling the full impact of the emerging labour conflict at Austrian Airlines (AUA).

Related articles: business boom

  1. Austrian skiers create overnight stay record

    » Business 2012-05-29

    The number of winter season overnight stays by Austrians has reached a new record.

  2. Knoflacher emphasises pedestrian zones' economic effects

    » General News 2012-05-24

    A renowned traffic planner has stressed that shop owners are generally appreciating the introduction of pedestrian zones.

  3. FW turnover takes off

    » Business 2012-05-24

    Austria’s biggest airport has managed to increase its profit.

  4. Congress tourism boosts cities and countryside

    » Business 2012-05-17

    International conferences are becoming increasingly important to the Austrian tourism industry.

  5. Schieder wants technology offensive

    » General News 2012-05-15

    Finance Secretary Andreas Schieder has appealed on politicians and businesspeople to ensure that Europeans benefit from technologic developments.

  6. TA recovers as CEO rejects Pecik fears

    » Business 2012-05-11

    Telekom Austria (TA) is back in the black.

  7. BA almost takes €400mn profit hurdle

    » Business 2012-05-11

    Bank Austria (BA) has achieved a profit of almost 400 million Euros in the first quarter of 2012.

  8. Turmöl sales soar

    » Business 2012-05-11

    Austria’s main discount petrol station network earned more in the first three months of this year thanks to the current developments on the energy products sector.

  9. Bonuses must mean tax cuts, says Ă–VP boss

    » General News 2012-05-02

    The People’s Party (ÖVP) has suggested to lower the tax pressure on companies which share their profits with employees.

  10. Strabag turnover soars thanks to EE

    » Business 2012-05-01

    Two of Austria’s leading construction companies had good and bad news for shareholders in the past few days.

Related articles: Austria & America

  1. OMV demands EU gas commitment

    » Business 2012-04-03

    The head of Austria’s leading oil and gas company has appealed to political leaders to take a stand for gas as a key future source of energy.

  2. Austrian universities flop in global study

    » General News 2012-03-16

    No Austrian university has made the new Times Higher Education Ranking.

  3. Political photography, Hamlet reloaded and Oldenburg

    » Panorama 2012-03-13

    A fascinating exhibition examining how political leaders are using the power of photography to their benefit is now on display at a Viennese museum.

  4. Tourism industry forced to reconsider strategy

    » Business 2012-03-09

    The Austrian Tourism Marketing Agency (Ă–W) spends seven million Euros in Central and Eastern Europe (CEE) this year.

  5. RHI focuses on Brazil

    » Business 2012-03-07

    Vienna-based refractory material manufacturer RHI AG has managed to increase its turnover and earnings.

  6. Klimt postcards and UN assembly portraits in Vienna

    » Panorama 2012-03-01

    Exciting exhibitions are on display at two of Vienna’s most popular cultural institutions.

  7. Wienerberger among the winners again

    » Business 2012-02-22

    Wienerberger AG chiefs are optimistic about the coming months despite various economic uncertainties all over the world.

  8. Akademietheater and English Theatre entertain the crowds

    » Panorama 2012-02-21

    A new play by Roland Schimmelpfennig is now on at the Akademietheater while one of the best places for English-language stage productions in Central Europe offers "Time Stands Still".

  9. Moody's justifies warning signal

    » Business 2012-02-15

    A Moody’s analyst has dismissed claims that her team failed to consider the Austrian government’s upcoming austerity package in their latest economic outlook.

  10. Lugner bags Bond

    » Panorama 2012-02-02

    Danish model Brigitte Nielsen and "James Bond" star Sir Roger Moore will accompany an Austrian entrepreneur at this year’s Vienna Opera Ball.


Tag cloud:
family  price  registered  Hotels  Euros  skiing  rsquo  Ouml  Mitterlehner  destinations  Brazil  recorded  Slovakia  German  India  tourism  Stolba  Austrian  sport  holidays


Latest News

 

Ricky Martin to perform at Life Ball 2014
In a celebrating of joys of life, sensuousness and a tribute to handsomeness, the Life Ball 2014 has announced that the Latino star Ricky Martin, chosen many times over as Sexiest Man Alive, will perform at the event.

Vienna prosecutors target Ukrainian former government
Austrian officials have announced they are coordinating with Ukraine's public prosecutors over the investigation of former Ukrainian government officials accused of money-laundering and sanctions violations.

Icelandic artist shoots whole film in front of live audience in Vienna
An Icelandic artist is making a film adaptation of the novel World Light in Vienna - but is carrying out the whole project, including filming, in front of a live studio audience.

Free plants and seedlings exchange in Vienna
Green fingered garden growers will have the chance to exchange their plants and seedlings for some new varieties in a plant swap fair taking place in Vienna at the end of April.

Airbus superjet coming to Vienna for one-off visit
The world's largest passenger airliner, the Airbus A380, is coming to Vienna International Airport for a one off visit on 26 May.

Worlds first Viktor Frankl museum to open in Vienna
The worlds first museum dedicated to renowned Austrian psychotherapist Viktor Frankl is to open in Vienna in the autumn.

What is on at Burg Kino this week? (11 April - 17 April)
This week at the Burg Kino on the Opernring the following films are showing:



Vienna Philharmonic wins Birgit Nilsson prize
The Vienna Philharmonic Orchestra has become the first orchestra ever to be awarded the the Birgit Nilsson Foundation prize.

First acts for Donauinselfest announced
The first acts for the 2014 annual Donauinselfest taking place in Vienna have been announced by organisers, with Macy Gray among the artists headlining the festival.

Monteverdi at Easter Concert in Vienna
From authentic historic instruments to internet steaming, the Easter Concert taking place at St. Stephen's Cathedral in Vienna is straddling old and new worlds.

 


Rieders Digests


The most popular stories –
last 7 days